Unit 4 · The Art of Advertising — Full Unit

The Art of Advertising

The complete Unit 4 in one interactive page: words, grammar, listening, speaking, reading and writing.

الوحدة الرابعة كاملة في صفحة تفاعلية واحدة: مفردات، قواعد، استماع، محادثة، قراءة، وكتابة.

1Words
2Match
3True/False
4Listen
5Products
6Talk
7Spelling
8Context
9Listening
10Pronunciation
11About You
12Conversation
13Vocabulary
14Writing
15Grammar
01

Learn the Words تعلّم الكلمات

Tap a card to flip it and hear the word — tap again to flip it back.

0 / 16
🎉
Excellent! You learned all the words!ممتاز! لقد تعلمت كل الكلمات!
02

Match the Meaning طابق المعنى

Tap a word, then tap the definition that matches it.

اختر الكلمة أولًا، ثم اختر المعنى الصحيح لها.

Words

Meanings

03

True or False صح أم خطأ

Read each statement about the products on pages 54–55 and decide if it is true or false.

04

Listen & Choose اسمع واختر

Press play, listen to the word, then pick its Arabic translation.

05

Product Comparisons مقارنة المنتجات

Find facts about the products from page 54–55. Write one interesting fact about each, and how it compares to similar products.

Tap a product above to start writing. اضغط على منتج أعلاه لتبدأ الكتابة.

06

Talk About It تحدّث عن الموضوع

Read the example, then write your own language question and answer about a lesson word.

Q

What part of speech is "portable" — a noun or an adjective?

A

It's an adjective. It describes something that is easy to carry.

Q

What's the opposite of "bulky"?

A

The opposite of "bulky" is "compact."

07

Spelling إملاء

Listen to the word, then type its correct spelling.

08

Language in Context اللغة في السياق

How good is your general knowledge? Type the letter (a–j) that matches each invention fact, then check your answer. اختبر معلوماتك العامة: اكتب الحرف المناسب لكل اختراع، ثم تحقق من إجابتك.

Score: 0 / 10

Points 9–10 Excellent · 6–8 Good · 4–5 Not bad · 0–3 Weak 9-10 ممتاز · 6-8 جيد · 4-5 لا بأس به · 0-3 ضعيف

09

Listening الاستماع

Listen to the radio ads, then answer true or false. استمع إلى الإعلانات الإذاعية، ثم أجب بصح أو خطأ.

Tap to listen to the ads اضغط للاستماع إلى الإعلانات
10

Pronunciation النطق

When we speak, the last sound of one word often links to the first sound of the next word — a consonant can link to a vowel, or link to a matching consonant. Click the two words that link together, then check. عند التحدث، غالبًا ما يتصل صوت آخر كلمة بصوت أول الكلمة التالية — ساكن مع حرف علة، أو ساكن مع ساكن مطابق. اضغط على الكلمتين المتصلتين، ثم تحقق.

Consonant + Vowel ساكن + حرف علة

Consonant + Consonant ساكن + ساكن

B. Practice your own sentence جملتك الخاصة

Type a sentence and mark the two words that link together with ** on each side, like **this cat**. Then listen to it and practice reading it aloud, linking the sounds smoothly. اكتب جملة وضع ** حول الكلمتين المتصلتين، ثم استمع إليها وتدرّب على نطقها بربط الأصوات بسلاسة.

11

About You عنك أنت

In pairs, ask and answer the questions. Then switch roles. في أزواج، اسأل وأجب عن الأسئلة التالية، ثم تبادلا الأدوار.

12

Conversation محادثة

In pairs, read the conversation aloud. اقرأ المحادثة مع زميلك بصوتٍ عالٍ.

What are you up to? = What are you doing now?

What on earth...? = an expression used to show surprise when asking a question

Your Ending نهايتك

What do you think Adnan answers? ماذا برأيك يجيب عدنان؟

About the Conversation عن المحادثة

Your Turn دورك

Describe to your partner an unusual gadget you have seen or read about. First complete the organizer. Your partner expresses disbelief using It is awesome/incredible, I've never seen anything like it and It makes you wonder. صف لزميلك جهازًا غريبًا رأيته أو قرأت عنه. أكمل الجدول أولًا.

What the gadget is called
What the gadget looks like
How the gadget works
13

Key Vocabulary أهم المفردات

Learn important words from the reading "The World of Plastic" — flip the cards, then match, listen, and spell. تعلّم كلمات مهمة من قراءة "عالم البلاستيك" — اقلب البطاقات، ثم طابق واستمع وتهجّ.

1. Learn the Words تعلّم الكلمات

Tap a card to flip it and hear the word — tap again to flip it back.

0 / 14
🎉
Excellent! You learned all the words!ممتاز! لقد تعلمت كل الكلمات!

2. Match the Meaning طابق المعنى

اختر الكلمة أولًا، ثم اختر المعنى الصحيح لها.

Words

Meanings

3. Listen & Choose اسمع واختر

Press play, listen to the word, then pick its Arabic translation.

4. Spelling إملاء

Listen to the word, then type its correct spelling.

14

Writing الكتابة

Learn how to write about a product's history, complete the timeline, then read about the invention of the cell phone. تعلّم كيفية الكتابة عن تاريخ منتج، أكمل الجدول الزمني، ثم اقرأ عن اختراع الهاتف الجوال.

A. Writing Corner ركن الكتابة

Writing Corner

When you write about a product/invention you need to:

  • Look up sources, e.g. articles, advertisements, manuals, and collect data about the product/invention and its history.
  • Make sure you have the right information about key people and/or organizations.
  • Select the information that you think will interest your readers most.
  • Decide on the key stages you want to focus on. For example, cars have gone through multiple stages of development but you might choose to focus on 4 or 5 stages that you think affected development greatly.
  • Organize facts/events in chronological order, that is, in the order they happened.

Read "The Invention of the Cell Phone" below, then complete the timeline with what happened on each date. اقرأ نص "اختراع الهاتف الجوال" أدناه، ثم أكمل الجدول الزمني بما حدث في كل تاريخ.

B. Reading القراءة

The Invention of the Cell Phone اختراع الهاتف الجوال

Comprehension Quiz اختبار الفهم

15

Form, Meaning and Function الشكل والمعنى والوظيفة

Review the passive, comparatives and superlatives, and possessives/determiners, then practice with real exercises from the book. راجع المبني للمجهول، صيغ المقارنة والتفضيل، وضمائر الملكية، ثم تدرّب بتمارين حقيقية من الكتاب.

The Passive المبني للمجهول

Use the passive to emphasize what was done instead of who did it. The passive is formed with a form of the verb to be + the past participle of the main verb. A phrase with by can follow the passive verb to show the doer of the action.

TenseExample
Simple PresentThis car is made in Japan.
Simple PastThe suitcase was developed in the Netherlands.
Present PerfectOur products have been used by travelers all over the world.
FutureA clean engine will be produced in the future.

A. Change the sentences from the active voice to the passive voice حوّل الجمل من المبني للمعلوم إلى المبني للمجهول

Example: A company in Japan makes the car. → The car is made by a company in Japan.

B. Complete the paragraph with the passive form of the verbs in parentheses أكمل الفقرة بصيغة المبني للمجهول للأفعال بين قوسين

Comparatives, Superlatives & Similarities المقارنة والتفضيل والتشابه

Use comparative and superlative forms of adjectives to compare two or more people, things, animals or situations.

AdjectiveComparativeSuperlative
cleanIt's cleaner than other models.It's the cleanest car of all.
expensiveIt's more expensive than others.It's the most expensive bag.

Similarities and Differences (as + adjective + as): Use as...as to show two items are the same in some way, and not as...as to show they are different.

The special suitcase is as expensive as a car.

The fold-up bicycle is not as bulky as a regular bicycle.

Look, smell, sound, taste + like + noun: Use these verbs with like + a noun to compare things.

The new compact car looks like a bug. That sounds like a good idea.

C. Complete the ads with the comparative or superlative forms of the adjectives أكمل الإعلانات بصيغة المقارنة أو التفضيل

E. Use the correct verb: look, smell, sound, or taste استخدم الفعل الصحيح

Possessives, Whose, One/Ones, Too/Enough ضمائر الملكية والأسئلة والكمية

Possessive AdjectivesPossessive Pronouns
my / your / his / her / our / theirmine / yours / his / hers / ours / theirs

Whose asks about possession: Whose credit card is this? — It's mine. It belongs to me.

One/Ones replaces a noun already mentioned: Which coat do you like? — The green one.

Too/Enough: This jacket is too small for me. The jacket is not big enough for me.

FYI: Use a before words that begin with a consonant sound, and an before words that begin with a vowel sound.

B. Turn these sentences into advertising slogans (imperatives) حوّل الجمل إلى شعارات إعلانية بصيغة الأمر

Example: You should clean your teeth with Sparkle toothpaste. It will make your smile very bright. → Clean your teeth with Sparkle toothpaste for the brightest smile!

C. Complete the conversation. Choose the correct words أكمل المحادثة واختر الكلمة الصحيحة

👍